New analytics tool on Twitter

Twitter announced on its official blog: "For the first time, advertisers can get a glimpse of the commitment of their tweets and optimize their strategy."

This analytics service in the form of a dashboard with multiple features to obtain: an overview of the performance of a tweet in real time, comparing the number of impressions, engagement and number of retweets month after month, and the statistics for each tweets (retweets, replies, favorites, subscriptions, and clicks on a media associated).

With this new tool, Twitter wants to offer its business users to post content in line with the interests of their followers "who have the ability to amplify the message of a brand through actions such as retweets, the statements or answers. "

Twitter take this opportunity to remind that tweets two or three times during the day can achieve an equivalent audience at least 30% of followers.