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7 Tips for an Effective ECommerce

E-Commerce is the biggest to happen in the world of business. Any business, regardless if selling globally or in the local market needs to have a website, or else, you'll fail to generate the many potential buyers that will be coming from the web.



Starting an e-commerce website is easy, what separates your site from your competitors is how you can develop a strategy which can make you stand out from the crowd. Remember that you'll have a lot of competitors online so keep watch of what you do and make it as unique as possible.

There is a lot of work to do before you'll have a site which can easily convert visitors into customers. For starters, the key to having the right e-commerce strategy is to let your visitors know that your website is trustworthy. To get to people to trust your site, follow these tips:

1. Be creative with product descriptions
Say you have an online store that sells athletic shoes coming from different brands and manufacturers. How do you sell your products through descriptions? Is it to copy the manufacturer's/company's description in the website? No. Because doing that will likely affect your website and people will lose interest in what you are selling.

Be creative with product descriptions and make it as unique as possible. Keep it concise too. The best product description is about 80 to 200 word and product details are readily available on the site. Also, take note of the specifics like the size of the clothing, the product dimensions, etc.

2. High quality photos
Why bother with high quality pictures? People won't tell if you are using a phone or a high-end camera right? This is where you're wrong. Next to generating creative content, the images of your products are the next important thing when selling products online. Make it to a point where photos are at the highest quality possible that when the photos are enlarged, you visitors won't see it becoming distorted or pixellated. Posting high-quality photos of your products will make sure that your pictures are as close to being real as possible. Large photos will make sure no customer returns and minimize customer questions.
Photos should also be taken in multiple angles so there is no question about the size or the components of the product.

3. Accessible policies
Include FAQs, policies, information about shipping, customer service availability, delivery dates, or anything which can cut down customer queries. It is also recommended that you respond to negative customer reviews as quick as you can. Responding to negative queries demonstrates a good customer service and you'll also be able to preempt circumstances which can lead to costly product returns.

4. Know where your customers are
Know where your traffic is mostly coming from based on the words they used to find your website. Another information to consider is the bounce rate in your page. If you have a bounce rate of about 50 percent and above, you are less likely to succeed in your business. Higher bounce rate means lower success rate. To know more about these information get a web page analytics service. Google and Bing have great free web analytics service.

5. List all your contact information
Your contact information should appear on every page of your website. People won't trust your site unless you have a phone number, or any contact information visible in your website. If your website have a phone number, a physical address, fax number, and email address, this will ensure your website's integrity.

6. Great search functionality
If you want for people to get to your products easily, make your site easily accessible to customers. If they have selected a size for a shirt for example, why not suggest other shirts of the same size, or suggest a matching garment for it. While you're at it, make it a lot easier for people to view other products you have by suggesting what other customers purchased when they have bought that product. Don't forget to make your site optimized for search engines. This means that you'll have to use relevant keyword for your products and services.

7. Call-to-Action buttons
Call-to-action is not only a good aesthetic for your website but it also improves user experience. The goal of CTA is to grab the users attention and makes them attracted to click the button. Don't just put CTA button on your homepage, make it appear in every page of your website. Don't overdo it with flashy designs either, just one beautiful button will do the trick.

Follow these tips and you'll have a website that sells in no time.

By: Arnel Y Colar

7 Tips for an Effective ECommerce 7 Tips for an Effective ECommerce مراجعة من قبل Steven Raiss في 8:30 PM تصنيف: 5