Pinterest introduce a new Follow button for brands and businesses

The social network Pinterest has a new feature for brand pages and businesses to strengthen interactions with users.

With this new feature, Pinterest improve its marketing aspect, enabling brands and businesses to easily make contact with users. "Helping people find the latest pins of their favorite brands is an important way to help them discover things they will like."

The new "Follow" button opens a pop-up window, which displays a preview of the latest pins of brand or company. The button is easy to install, thanks to a few lines of code to insert into the pages of a website. 

The interest for brands and companies: Users do not need to leave the site that they are currently visiting to subscribe to a page on the social network. Same goes if users want to pin an image on a site, no redirect is necessary.

Add a Pinterest button or widget to your website. You can also add a Pin It button to your iOS or Android app from Here.