Quebec SMEs : intensive training to get the digital

According to the Statistical Institute of Quebec, 49.6% of Quebec SMEs have neither space nor website on social networks. Not enough according to the association " Développement PME Chaudière-Appalaches " offers to train entrepreneurs web.

In 2013, 49.6% of Quebec companies were equipped with a website. 30.5% were present in social media. This is what reveals a recent study by the Institute of Statistics of Quebec. However, the Internet should be considered an essential asset of a business strategy development.

The combination of economic development Développement PME Chaudière-Appalaches has decided to support SMEs in the region to take greater ownership of digital tools and use the web for business purposes. It launched a training program web marketing. Objective: muscle their web presence.

This program will be provided by six professors of HEC Montreal and will result in a certification HEC Montreal. Another aspect of training: an intensive coaching session 12 hours to develop an appropriate web and digital strategy for each company.

See the full program