Microsoft acquires French start-up Capptain

French start-up ends up in the arms of  Microsof, Capptain - specializing in location-based advertising - is indeed swallowed by Microsoft.

The French start-ups IT always attractive American publishers. After Neolane, fell into the Adobe fold, Sparrow in the Google or Streetlight.Vision just acquired by Silver Spring Networks, it is the turn of Capptain finish at Microsoft. Founded in 2008, this company specializes in collecting and analyzing data in real-time of mobile app users, to offer businesses the opportunity to grow campaigns geotagged. Microsoft plans to integrate this platform processing its Azure cloud.