270 million Android users in China

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270 million Android users in China

Baidu - the Chinese search engine - has just published a report that shows the inevitable though decreasing progression of the Android operating system in the Middle Kingdom.

Until now, it was particularly difficult to obtain reliable figures on the results of the Android operating system in China. Indeed, there is no "centralized app store" and most smartphones sold in the country do not use Google services, including activation. In fact, it is very difficult to know the actual results. The search engine Baidu has corrected this by publishing a report on trends in the mobile internet for the 3rd quarter 2013. It appears that there would be now 270 million active users of the Google platform in the country (more than 20% of the total population). Growth would, however, decrease with a small 13% against 55% for the same period last year but up 10% compared to Q2 2013.

Baidu - the Chinese search engine - has just published a report that shows the inevitable though decreasing progression of the Android operating system in the Middle Kingdom.

According to Baidu, a little over half ( 52%) of sales of Android devices from former users who renew their mobile , and 48% of first buyers. The report also states that 45% of the growth is concentrated in rural areas or in cities 3rd or 4th grade . Users spend an average of 150 minutes per day with their phones (up 26 minutes) and would check the device more than 50 times per day . For Internet access , 44% of users rely on WiFi networks and this figure rises to 80% when it comes to video or other resource consuming application . All users are notified . For those who rely on radio waves , the share is divided between 2G and 3G networks with 31 and 23% respectively. Downloading applications is also increasing with an average of 10.5 applications downloaded against 8.2 a year earlier. 15% of users install at least one new application per day . The two most popular applications are portal Tencent (150 million) and search engine Baidu (130 million). 

The report (in Chinese) from Here. you can translate it.